Barilla is being surprisingly more inclusive than ever.
A few years ago Barilla – the famous Italian Pasta producer – ended up on all newspapers and blogs after their spokesperson admitted they would have never pictured an LGBT+ family in their commercials as the only kind of family they believed in was the one made of a man and a woman.
Clearly their sales dropped to the minimum and they got involved into a media battle that pictured them – with obvious and unassailable reasons – like Homophobic and racist.
Well.. a few months later, they had to publicly admit their “indelicate” behaviour and finally they started being so LGBT+ friendly, and LGBT+ allies that we still find it hard to believe today.
Even their pasta is not the best you can find on shelves, their investments in terms of commercials are epic and the results are amazing.
Their last tv commercials sees the Made-in-Italy (she’d prefer Made-in-Napoli) Hollywood Star Sophia Loren inviting her new family for dinner.
And this commercial is so inclusive.