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Tag: british airways

British Airways and their new gender-neutral greetings approach.
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British Airways and their new gender-neutral greetings approach.

British Airways is not the first nor the last, but surely the latest airline to drop the old “ladies and gentlemen” greeting on-board in favour of gender-neutral greetings. We maybe needed a lockdown to allow many airlines to rethink their strict policies and open their views on social issues too, but apparently this change of announcement has been made in order to “reflect the diversity” of the always larger number of children travelling after lockdown and the increasing recognition of trans and non-binary customers flying onboard of their aircrafts. Pilots and Cabin Crew members have been asked to use gender-neutral language when making their pre-flight announcement and welcome speeches. We might find that the old “ladies and gentlemen” could be replaced by “passengers” or “guests”. ...
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